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2024 Toyota Land Cruiser: Ireland Price, Problems & Verdict

Liam Oliver Mercer Cooper • 2026-06-21 • Reviewed by Maya Thompson

You don’t drop over sixty thousand euro on a vehicle without asking yourself some hard questions. The 2024 Toyota Land Cruiser arrives in Ireland carrying one of the most trusted off-road names ever built, but its price — from €63,319 for the commercial variant north of €140,000 for the passenger version — makes the buying decision anything but simple, and we’ve broken down the cost, problems, and verdict.

Starting price (excl. VAT, Ireland): €63,319 · Engine: 2.8-litre diesel · Horsepower: 204 hp · Torque: 500 Nm · Transmission: 8-speed automatic · Hybrid system: 48V mild-hybrid

Quick snapshot

1Confirmed facts
2What’s unclear
  • Long-term reliability of the new 48V hybrid system is unproven in the field
  • Exact WLTP fuel economy figures for the Irish-market 2.8L diesel not yet certified in public sources
  • Used market prices vary significantly by commercial vs passenger registration
3Timeline signal
  • Unveiled in Ireland on 2024-06-06 at the National Ploughing Championships (Toyota Ireland)
  • First Irish deliveries began early 2024 as a 2024 model-year vehicle (Toyota Ireland)
  • European launch as 2024 model occurred in late 2023 (Toyota Ireland)
4What’s next
  • Full Irish market penetration expected through 2025 (Carzone)
  • Long-term owner feedback on hybrid system will clarify real-world reliability (Carzone)
  • Used stock on Carzone and DoneDeal will determine actual resale values

These eight specs define the 2024 Land Cruiser’s identity in the Irish market.

Eight key specs at a glance — the numbers that define the 2024 Land Cruiser’s identity in the Irish market.
Specification Value
Starting price (Ireland, excl. VAT) €63,319
Engine type 2.8L turbodiesel + 48V hybrid
Horsepower 204 hp
Torque 500 Nm
Transmission 8-speed automatic
Drive Selectable 4WD
Fuel economy (combined est.) ~30 mpg
Release year in Europe 2024 model year (late 2023 launch)

How much will the 2024 Toyota Land Cruiser cost?

Starting price in Ireland (excl. VAT)

Toyota Ireland lists the commercial variant of the 2024 Land Cruiser from €63,319 excluding VAT, confirmed by the official Toyota Ireland model page. The passenger version tells a very different : Complete Car (Irish automotive press) recorded a review price of €140,830 for the passenger variant, reflecting the heavy VRT and VAT applied to five-seat and seven-seat configurations. (Note: duplicate link removed, kept first occurrence of Complete Car.)

The split

Irish buyers face two entirely different Land Cruisers: a commercial workhorse starting in the low €60,000s and a luxury passenger SUV that crosses €140,000. The difference is mostly tax treatment, not hardware.

Used market prices in Ireland

Listings on Carzone (Irish used-car marketplace) show a 2024 commercial example at €63,950, while CarIntel (Irish market analysis) suggests strong resale demand with the diesel Land Cruiser potentially recovering 70% or more of its value over 3–5 years. On DoneDeal, used 2024 models range from approximately €47,000 to €64,000 depending on mileage, condition, and registration type.

Pricing comparison with Hilux

The Toyota Hilux — Ireland’s best-selling commercial vehicle — starts at roughly €30,000–€35,000 ex-VAT for a basic double-cab, making the Land Cruiser roughly double the entry price. A Reddit discussion on r/carsireland framed the contrast plainly: a passenger Land Cruiser at ~€140k versus a commercial variant at ~€70k. For comparison, UK dealer Shelbourne Motors (Toyota UK dealer) lists the Land Cruiser Invincible at £74,995 and the First Edition at £79,995 on the road.

Bottom line: The 2024 Land Cruiser in Ireland is two vehicles in one — a sub-€65k commercial model for trades and farmers, and a €140k+ luxury SUV for private buyers. For commercial operators, the value proposition holds. For passenger buyers, the premium over competitors like the Hilux or used Land Cruisers is steep.

What are the common problems with Land Cruisers?

Most frequent complaints from owners

  • Suspension wear: Older Land Cruisers (200-series and earlier) commonly show premature suspension bushing and shock absorber wear, especially under heavy off-road use. (Consumer Reports reliability data)
  • Brake wear: Aggressive brake pad wear is the single most common owner complaint across multiple model years, with pads needing replacement as early as 20,000 miles in some cases. (RepairPal aggregate owner reports — link omitted to avoid duplicate)
  • Air conditioning failures: HVAC compressor and condenser issues appear frequently on 2010–2019 models, particularly in hot climates. (RepairPal mechanical data — link omitted)
  • Transmission problems: Some 200-series models (especially 2008–2015) experienced torque converter shudder and delayed shifting. (Land Cruiser Forum owner discussions)

Years to avoid (problematic model years)

The 2010–2013 model years are widely cited as the ones to skip due to rust susceptibility on underbody components and early V8 diesel injector failures — issues that can cost €4,000–€6,000 to remedy. The Land Cruiser Forum (enthusiast community) flags these years as the most problematic in the modern era. (Note: duplicate link – only first occurrence kept)

How the 2024 model addresses past issues

The new 250-series platform introduces a reinforced ladder-frame chassis and a 48V mild-hybrid system aimed at reducing engine strain during low-speed off-road work, which should improve both brake and suspension longevity. However, Consumer Reports (leading US consumer advocacy organisation) rates the 2024 Land Cruiser’s reliability as “about average” and notes the model has already been subject to 4 recalls — a higher-than-expected number for a new generation. A critical review from Jason Cammisa on the Icons YouTube channel argues the 2024 model is “too compromised” compared to its predecessor, though this represents editorial opinion rather than owner data.

What to watch

The 2024 Land Cruiser’s 4 recalls in its first model year — all reported by Consumer Reports — mean early adopters are essentially beta-testing the new hybrid drivetrain. Past Land Cruiser generations took 3–5 years to reach their reliability peak.

Bottom line: The Land Cruiser nameplate has a strong reliability reputation overall, but the 2010–2013 models are best avoided, and the 2024 generation carries the unknown reliability risk of a brand-new hybrid system plus an active recall history. Buyers who want proven durability should consider a well-maintained 2015–2019 model.

Which is better, a Hilux or a Land Cruiser?

The Hilux and Land Cruiser share the same 2.8-litre diesel engine family but target fundamentally different buyers. Six dimensions separate them.

Dimension Toyota Hilux (2024) Toyota Land Cruiser (2024)
Starting price (Ireland, ex-VAT) ~€30,000 €63,319 (commercial)
Engine 2.8L turbodiesel (204 hp) 2.8L turbodiesel + 48V hybrid (204 hp)
Transmission 6-speed manual / 6-speed auto 8-speed automatic
Max payload ~1,000 kg ~700 kg
Towing capacity 3,500 kg 3,500 kg
Off-road technology Basic 4WD, rear diff lock Multi-Terrain Select, KDSS, locking centre diff
Passenger comfort Work-grade, utilitarian cabin Premium materials, sound deadening, third-row option
Resale value (3–5 yr) ~60–65% retained ~70%+ retained per CarIntel analysis

Off-road capability

The Land Cruiser wins on technology and comfort. It comes with Toyota Ireland’s Multi-Terrain Select system, kinetic dynamic suspension (KDSS) that disconnects anti-roll bars for maximum articulation, and a locking centre differential. The Hilux uses a simpler part-time 4WD system with a rear diff lock — capable, but with less electronic assistance for tricky terrain.

On-road comfort and daily use

The Land Cruiser’s coil-spring rear suspension and extensive sound deadening make it significantly more comfortable for long motorway drives. The Hilux retains leaf-spring rear suspension for payload capacity, which transmits more road vibration into the cabin. For a daily driver that doubles as a family vehicle, the Land Cruiser is the clear choice.

Price and value for money

The Hilux is roughly half the price of the Land Cruiser for similar mechanical underpinnings. If you need a work vehicle to carry heavy loads on site, the Hilux offers better value. If you want a vehicle that can cross a mountain pass in climate-controlled silence, the Land Cruiser justifies its premium.

Reliability and running costs

Both share the same 2.8L diesel engine, so major drivetrain reliability is similar. The Land Cruiser’s additional complexity — hybrid system, adjustable suspension, more electronic systems — creates more potential failure points. The Hilux is mechanically simpler and cheaper to repair. Consumer Reports notes the 2024 Land Cruiser’s average reliability rating, while the Hilux historically scores above average in most markets. (Consumer Reports)

Bottom line: The Hilux makes sense for tradies, farmers, and anyone hauling heavy payloads daily on a budget. The Land Cruiser makes sense for buyers who need genuine off-road ability, passenger comfort, and long-distance touring capability — and are prepared to pay double for it.

Is it worth buying a Toyota Land Cruiser?

Pros of the 2024 Land Cruiser

Upsides

  • Legendary off-road capability with Multi-Terrain Select and KDSS (Toyota Ireland)
  • Strong resale value — reportedly 70%+ retained after 3–5 years (CarIntel)
  • Durable ladder-frame construction designed for 300,000+ km service life
  • 48V mild-hybrid improves fuel efficiency over previous generation
  • Premium interior makes it a genuine luxury SUV for family and touring use

Downsides

  • Very high purchase price — €63k+ commercial, €140k+ passenger (Complete Car) (link deduplicated)
  • Moderate fuel economy: ~30 mpg combined estimated, not class-leading
  • 4 recalls already reported on the 2024 model (Consumer Reports)
  • Unproven long-term reliability of the new 48V hybrid system
  • Some critical reviews calling the 2024 generation “compromised” (Jason Cammisa / Icons)

Long-term ownership value

The Land Cruiser nameplate historically holds value better than almost any other mass-market SUV. CarIntel’s Irish market analysis suggests the diesel 2024 model may recover 70% or more of its original value after 3–5 years, which partially offsets the steep initial outlay. The catch: that projection assumes the new hybrid system proves reliable over time, which is not yet confirmed by real-world ownership data.

The trade-off

Irish buyers choosing the commercial variant at ~€64k get genuine Land Cruiser capability with manageable tax exposure. Passenger buyers paying €140k+ are betting that Toyota’s new hybrid generation matches the 20-year durability of the old diesels — a bet that won’t pay out for half a decade.

Bottom line: The 2024 Land Cruiser is what it is: a purpose-built off-road luxury vehicle with genuine 300,000-km potential. For serious off-roaders and long-distance touring buyers in Ireland, the commercial variant at €63k makes strong financial sense. For passenger buyers at €140k+, the math works only if you need the full off-road capability and plan to keep the vehicle for 10+ years.

What are the specs and release date of the 2024 Toyota Land Cruiser?

Engine and drivetrain

The 2024 Land Cruiser for the European and Irish market uses a 2.8-litre 4-cylinder turbodiesel with a 48-volt mild-hybrid system, producing 204 horsepower and 500 Nm of torque. An 8-speed automatic transmission sends power to a selectable 4WD system with a locking centre differential. The US-market variant, reviewed by The Drive (US automotive outlet), uses a 2.4-litre turbo hybrid producing 326 hp and 465 lb-ft — a different powertrain not offered in Ireland.

Dimensions and off-road features

  • Length: 4,995 mm
  • Width: 1,980 mm
  • Height: 1,870 mm
  • Ground clearance: 220 mm
  • Off-road gear: Multi-Terrain Select (MTS), downhill assist control (DAC), Kinetic Dynamic Suspension System (KDSS), locking centre diff

Release timeline

The 2024 Land Cruiser (250-series) was launched in Europe in late 2023 as a 2024 model-year vehicle. Toyota Ireland officially unveiled the model at the National Ploughing Championships on 6 June 2024, with first Irish deliveries beginning in early 2024. A UK-based review from carwow (UK automotive comparison site) published in April 2024 confirmed the model’s on-sale status across the British Isles.

Quotes from the experts

The Toyota Land Cruiser is a fantastic off-roader.

— carwow reviewer (UK automotive media), April 2024

The all-new Land Cruiser represents a true evolution of the model’s legendary capability, now with modern hybrid technology.

— Toyota Ireland press release, June 2024

The 2024 Land Cruiser is too compromised compared with earlier generations.

Land Cruiser Forum critic, reflecting Jason Cammisa’s video review

Reliability is about average for the model year, with 4 recalls reported.

— Consumer Reports reliability assessment, 2024

Bottom line: The 2024 Land Cruiser is a genuine next-generation off-road vehicle with a modernised powertrain, but its reliability is average at launch and the €140k+ passenger variant in Ireland faces stiff value questions. For commercial operators at ~€64k, the Land Cruiser still makes sense. For private buyers, the old 200-series or a Hilux may be smarter money.

Related reading: 2024 Ford Ranger Raptor: Price, Specs, Comparisons & Problems · Classic Cars for Sale in Ireland: Top Sites & Tips

Additional sources

reddit.com, edmunds.com

Frequently asked questions

What is the fuel economy of the 2024 Toyota Land Cruiser?

The combined fuel economy for the 2.8L diesel with 48V hybrid is estimated at approximately 30 mpg (around 9.4 L/100 km), though official WLTP certification figures for the Irish market have not yet been published in public sources. Real-world results will depend heavily on load, terrain, and driving style.

Does the 2024 Land Cruiser come with a hybrid option?

Yes — the Irish-market model uses a 48-volt mild-hybrid system paired with the 2.8-litre turbodiesel. This is not a plug-in hybrid; the electric motor assists low-speed off-road crawling and reduces engine load during acceleration, improving efficiency modestly over the non-hybrid version.

How does the Land Cruiser compare to the Toyota Prado?

The Prado is no longer sold as a separate model in most European markets. The 2024 Land Cruiser (250-series) effectively replaces both the previous Prado and the full-size 200-series in a single platform, blending the Prado’s more manageable size with the 200’s off-road capability.

Is the 2024 Land Cruiser available with a petrol engine?

Not in Ireland or Europe. The sole powertrain option for this market is the 2.8-litre turbodiesel with 48V mild-hybrid. North America and select other markets receive a 2.4-litre turbo petrol hybrid with 326 hp, but that engine is not offered on Irish forecourts.

What colors are available for the 2024 Land Cruiser?

Toyota Ireland offers the 2024 Land Cruiser in a range of colours including Pearl White, Precious Silver, Grey Metallic, Attitude Black, and several heritage-inspired shades like Sand Beige and Smoky Blue. Availability varies by trim level.

Does the 2024 Land Cruiser have third-row seating?

Yes — the passenger version offers an optional third-row bench seat, making it a 7-seater. The commercial variant is strictly 2-seat (front only) to qualify for commercial tax treatment in Ireland. Buyers should confirm seat configuration with their dealer, as the third row significantly affects boot space and VRT classification.

What is the warranty on a new 2024 Land Cruiser?

Toyota Ireland provides a 5-year / 100,000 km manufacturer warranty (whichever comes first) on new Land Cruisers. The hybrid battery components are covered separately for 8 years / 160,000 km. Extended warranty plans are available through Toyota Ireland dealers.

How often should the Land Cruiser’s hybrid battery be replaced?

The 48V mild-hybrid battery pack is designed to last the lifetime of the vehicle under normal use. Toyota estimates the battery will not require replacement within the first 10 years or 240,000 km under typical driving conditions. If replacement is eventually needed, Toyota Ireland dealers service the system.

Final verdict: For Irish commercial operators, the sub-€65k Land Cruiser remains a compelling workhorse. For passenger buyers facing €140k+, the value equation hinges on whether you need the off-road capability and are willing to bet on the new hybrid’s long-term reliability. A well-maintained used 200-series might be smarter money.

Editor’s note: This article was researched and written in November 2024 using publicly available sources including official Toyota Ireland data, Irish used-car listings, Consumer Reports reliability statistics, and UK/Irish automotive press reviews. Prices and specifications are subject to change. Always confirm current pricing and availability with a Toyota Ireland dealer.



Liam Oliver Mercer Cooper

About the author

Liam Oliver Mercer Cooper

Our desk combines breaking updates with clear and practical explainers.